Answer fourteen honest questions about your site. Get a live score and a plain read on what is costing you calls, the way a homeowner with a problem sees it, not the way you do.
A stranger can tell what you do in five seconds, without scrolling. The trade itself, not “your trusted local partner.”
It is obvious which towns you cover, up top where they will see it.
Someone can tell whether you do their exact job, the dead panel, the slab leak, the re-roof, without hunting for it.
Your phone number is at the top of every page, big enough to tap with a thumb.
On a phone, the number is a real tap-to-call link, not text they have to copy out by hand.
Your main button says something real, like “Call for a same-day quote,” not “Contact us.”
If they would rather not call, there is a fast second way to reach you: a text line, a short form, a callback.
The page gives a real reason to pick you over the other three shops, past “licensed and insured.”
There is proof a stranger would believe: a review with a name and a town, photos of your real work, not stock.
You name what they are afraid of, showing up late, surprise charges, a mess left behind, and promise the opposite.
The site loads fast on a phone, on cell service, with no spinning wheel.
Everything reads cleanly on a phone: no pinching, no tiny text, buttons you can tap with a thumb.
The important stuff, what you do and the call button, is visible before they have to scroll.
The site is yours and current, not a half-built builder page, a dead Facebook link, or a “© 2019” in the footer.
The free homepage clarity test walks this same five-second test, the phone path, and the why-you, one line at a time, and scores each, so you can see exactly what to change today. No charge, no email.
Take the free homepage clarity test · free →Usually one of three misses: a stranger cannot tell what you do in five seconds, the phone number is buried or not tappable, or there is no reason to pick you over the next shop. Score them above and you will see which one is costing you.
What you do in their words, the towns you cover, a real phone number they can tap, one believable piece of proof, and one obvious thing to do next. In that order, above the scroll.
You need somewhere a homeowner can check you out at 9pm and decide to call. If your Facebook page is doing that job well, fine. If it is not, that is leaked work every week.